Wednesday, 16 January 2008

Attheraces

ATR (aka adtheraces), the world's worst TV channel, strikes again. I wanted to back the field right on the off(prices bigger) but missed it because they were more interested in trying to rake in 35p by showing an ad for 'Shark Finance'. Hard to believe a dedicated racing channel can still be showing adverts when a race has started. They must be potless because they squash in more ads than they do races. Even the 'presenter'(geezer shoe-horned into what looks like a toppled phone box) looks embarrassed.

It is apparent what a dismal channel it is by the state of the ads they carry: 'are you a moron? having trouble juggling all your benefits? fancy another layer of stone cladding on your house?want to take your assorted step-kids to Dismal-land Florida before they get pregnant or go to jail? no problem: phone DirectSolutions where one of our highly trained financial advisors will explain how to consolidate your debts into one daily payment, payable for life, and still leave enough for 20 Lambert&Butler superkings. Never have to worry about money again!' You won't have any.

They justify their interminable breaks on the grounds that, unlike Racing UK, it is free.
What is the virtue in having a free-to-air racing channel anyway? No casual observer will watch it, and any billy bunter will quite happily pay £15 a month for his fix. Actually, it isn't free, because you need Sky to receive it.

No comments: